Who’s Behind Beauty Fushion?

Meet the real people behind Beauty Fushion a group of passionate students who turned skincare struggles into a glowing solution.

Desma Pradika
(Founder & Leader)

As the Founder and Leader of Beauty Fushion, Desma brings the brand’s vision to life. He is responsible for shaping the overall direction of the business, from concept to execution. With a sharp focus on strategic growth and brand positioning, Desma leads the team with clarity and passion. He oversees business operations, builds long-term partnerships, and ensures that every step we take reflects our brand’s core values: natural, youthful, and empowering beauty. His entrepreneurial spirit is the driving force behind Beauty Fushion’s continued innovation and resilience.

Ade Anggraeni
(Chief Product Officer)

Ade is the creative force behind our product development. As CPO, she is in charge of formulating and refining our 2-in-1 balm made from local, natural ingredients like dragon fruit and virgin coconut oil. She works closely with production partners to ensure every product meets our standards of safety, sustainability, and effectiveness. In addition, Ade leads product research, trend exploration, and quality control—making sure that Beauty Fushion always delivers skincare that is not only functional but also kind to the skin and the environment.

Pradnyan
(Chief Marketing Officer)

Pradnyan  leads all marketing and branding efforts at Beauty Fushion. With a strong eye for content and a deep understanding of the Gen Z market, she develops creative strategies to connect with our audience across digital platforms — especially Instagram. Pradnyan manages campaign planning, content creation, influencer partnerships, and market analysis. She ensures our brand voice is consistent, engaging, and aligned with our community’s interests. Her work plays a vital role in shaping how Beauty Fushion is perceived and loved by its growing customer base.

A Story That Started with Dry Lips and Honest Talks

Beauty Fushion didn’t begin in a fancy lab or a glossy beauty office. It started in a crowded college hallway  between classes, assignments, and honest chats among three students: two girls and one guy. We were all dealing with the same thing: dry lips, dull skin, and way too many products that didn’t really solve the problem.As a guy, it was annoying to constantly have chapped lips, especially after long days in AC rooms or being out in the sun. And for the girls? Skincare and makeup routines often felt too complicated and time-consuming. We all wanted something simple, something that worked, without making our bags heavier or our wallets emptier.

That’s when we started asking ourselves, “What if one single product could give us a healthy glow and treat our skin gently, no matter who you are?”We looked around and realized we’ve been surrounded by answers all along. Indonesia is home to so many amazing natural ingredients. So, we went back to our roots. Dragon fruit, with its antioxidants, vibrant color, and skin-loving benefits, and virgin coconut oil, deeply moisturizing, soothing, and trusted for generations.We blended those two tropical heroes into one simple product: Pink Dragon 2-in-1 Balm. It’s part lip balm, part blush, all-natural, and made for anyone who wants to feel good in their own skin. Not just skincare. Not just makeup. But a little jar of confidence for real people living real lives.

🌟 Our Vision

Empowering authentic beauty through accessible, natural products that help everyone glow confidently as their true selves.

💗 Our Mission

To simplify and transform daily beauty routines by developing innovative 2-in-1 products that deliver the deep moisturizing benefits of premium skincare while providing the radiant, luminous glow of high-performance makeup.

To harness the pure power of nature’s most potent tropical ingredients, creating clean beauty products that nourish, protect, and rejuvenate the skin with the authentic goodness of paradise.

To inspire unshakeable confidence by celebrating and enhancing natural beauty in all its forms, creating inclusive products thoughtfully designed for everyone, transcending traditional gender boundaries and beauty standards.

Contact us

Find us

Bukit Kampus Street
Jimbaran, South Kuta District
Badung Regency, Bali
80364
Indonesia

Help

Take a look at our FAQs.

Something else? Get in touch at beautyfushion@gmail.com